#loveHR Adria 2025
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Emira Duratbegović
Vice President of Human Resources, AS Holding
As Vice President of HR at AS Holding, Emira Duratbegović drives strategic HR initiatives while integrating ESG principles and sustainable practices. She excels in talent acquisition, performance management, and change leadership, fostering a high-performance culture aligned with business goals.
With a background in marketing and event management, she brings a diverse, innovative approach to HR. A recognized speaker, she has represented Bosnia and Herzegovina at HR Days, HRM Congress, and People & Culture Horizons, and served as an international jury member for regional HR practices.
Passionate about collaboration and transformation, Emira is committed to building responsible and forward-thinking workplaces.
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Amera Muftić, Head of HR at NLB Bank Sarajevo, member of NLB Group
With over 25 years of experience in Human Resources, Amera Muftić is an accomplished HR expert currently serving as the Head of HR at NLB Bank Sarajevo. Amera has a strong track record of transforming organizational culture, leading talent management strategies, and driving HR initiatives that align with business objectives. Prior to joining NLB Bank, Amera held key HR positions at leading financial institutions such as Sberbank and Raiffeisen Bank in Bosnia and Herzegovina, where she developed a deep expertise in talent management, performance management, and HR optimization. Amera has focused on developing and implementing strategies that drive organizational growth and foster talent development.