#loveHR Adria 2025
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Lazar Džamić
Associate Professor, Business School Lausanne, Switzerland
Lazar Dzamić is a former Director of Planning at an agency and former Head of Brand Planning at Google’s creative think tank ZOO in London. He is an Associate Professor at Business School Lausanne (BSL), a lecturer at Goldsmiths University in London, teaches in the MBA program at the Faculty of Economics in Ljubljana, at PwC’s Mini MBA Academy for Central and Eastern Europe, and at the Faculty for Media and Communications in Belgrade. He is the author of several best-selling books, a frequent speaker at conferences, and a popular business trainer for digital marketing transformation.
#LOVE HR TOPIC
Choosing to be Chosen”: Mastering EVP, Branding, and Engagement in the Modern Workplace
In today’s competitive job market, companies and leaders need to move beyond the concern of being overlooked and focus on becoming the “chosen” employer. It’s essential to enhance the Employer Value Proposition (EVP), Employer Branding, and Employee Engagement. A comprehensive EVP includes more than just salary, encompassing career growth, work-life balance, and a positive work culture. Effective Employer Branding and a fulfilling EVP attract and retain top talent, reducing turnover. By emphasizing becoming the employer of choice, companies foster a cycle of attracting and retaining talent, leading to a more stable, productive, and positive work environment.