Jenny Herald

VP PRODUCT MARKETING, GTMHUB

Jenny “Fury” Herald is the main narrator of Gtmhub’s story. The mission of Gtmhub is to prevent organisational hypocrisy and care about what really matters. At Gtmhub, they believe that the path to connecting an employee with the organisation’s vision, mission, and strategy is closely intertwined with OKR (objectives and key results). Jenny is an ardent OKR evangelist. Her career path was anything but straightforward, down the bar, as we like to say, but resembled more jumping the branches in the jungle. In her career, she served as an Air Force officer. She was a consultant, analyst, and product manager. To find out how she earned her nickname “Fury”, ask her, and she will send you an interesting video.

ONLY 1 IN 14 EMPLOYEES KNOWS THIS ABOUT YOUR COMPANY

What does it mean to be successful? The definition is different for each organisation. According to McKinsey, five strategic activities exist that are most likely to lead to success; resource allocation, programme mergers, acquisitions and sales, investment costs, productivity gains and differentiation. None of this is of interest to co-workers, at least not with the terms mentioned. So, what is interesting to them? The feeling that their work counts for something. This can be achieved through the OKR methodology, in which qualitative language leads to quantitative results. The speaker will present how to implement the OKR in parallel with existing management practices and with the goal that all employees know what their contribution to the company is.