Dr. Ana Tkalec Verčič
FULL PROFESSOR FOR MARKET COMMUNICATION AND PUBLIC RELATIONS AT THE FACULTY OF ECONOMICS, UNIVERSITY OF ZAGREB
Ana Tkalac Verčič, PhD, is a full professor of marketing communication and public relations at the Faculty of Economics, University of Zagreb. She is a former Fulbright Scholar and a Chartered Institute of Public Relations graduate. She is the author, co-author, and editor of numerous books, including Public Relations Metrics: Research and Evaluation, and is the author of the first Croatian public relations textbook. She has published more than 100 articles in various academic journals. She serves on various editorial boards such as the International Journal of Strategic Communication, the Journal of Public Relations Research, and the Public Relations Review.