Andrej Guštin

Consultant in business analysis and business process management, IIBA Slovenia

Andrej Guštin has been actively involved in business process re-engineering projects since 2000 as an expert consultant in the field of business analysis and business process management. His professional work focuses mainly on solving problems in business process optimisation and automation, as well as on the analysis and development of products, software solutions or new services. His work contributes to improving Employee eXperience and Customer eXperience and opens new perspectives for successful business in the experience economy. In his career to date, he has lectured at more than 100 seminars and conferences in Slovenia and abroad, and regularly works as an external collaborator with the University of Ljubljana and the University of Primorska.


With HR cream to the competences of the future

The meaning, role and value of HR in (digital) business transformation

Too many executives and managers see digital business transformation primarily through technology and business optimisation. The transformation part is skipped over or at best greatly simplified. This is one of the key reasons why digital business transformation unfortunately becomes just the implementation of a few technology projects. The right way is of course the other way around. It all starts with a change in the way leaders understand and act and a focus on people. In this talk we will present:

  • Changes in the economy and society that affect the right understanding of digital by focusing on organisational culture and people (employees, managers, and customers);
  • the new competences needed (which are far from being only technological);
  • digital as a means to increase employee engagement;
  • how to take the right approach to attract and retain digital talent;
  • how HR can in practice prepare its digital projects better than others in the company;
  • why digital business transformation is an opportunity to assert HR’s strategic role;
  • why HR leaders, with a few extra competences, can be fully capable of taking on this role;
  • and concrete guidance on how;
  • what cream cake has to do with all this.