Tom Haak

HR Trend Institute

Tom has a keen interest in innovative HR and how organizations can benefit from trend shifts. According to HR Trend Institute annual predictions, the most important HR trend in 2019 will be personalisation, which is very important twist, since historically HR has focused very much on standardisation and “one size fits all”. Second important factor, that needs to be on HR agenda for 2019, is trust. According to Edelman Trust Barometer, 72% of employees trust their employers “to do it right”. Thirdly, the realisation that HR is doing too much, and the list of HR initiatives is far too long. What employees and senior management are looking for: more impact, with less effort.